Academic and Art for Learning and Social Media-myassignmenthelp

Question: Discuss about theAcademic and Art for Learning and Social Media. Answer: Introduction In the contemporary and global world, the numerous social media channels are taken use for connecting people together across the globe via internet. No matter about the means such as media sharing websites, blogs, forums, social networks, etc. the individuals can perform several activities and have a conversation with each other (Siamagka, et al., 2015). The paper will give arguments about the distinctive benefits of social media on five major sectors that comprises of as a source of earning money, marketing and advertising strategy, to attain improvement in women life, to upsurge employment opportunities and to improve education. The paper will highlight all these aspects with some detail analysis that in what manner social media helps them to grow and will conclude with an overall evaluation of the discussion. Benefits of Social Media Social media plays a vital role in a successful marketing and advertising of any organisation as the companies makes use of social media and social networks in enhancing the social visibility of an organisation by having a strong online presence. There is a trend that the company advertises and markets their brand on several social networking sites such as Facebook, Twitter, Instagram, etc. All such social media channels help the organisation in achieving strong social recognition and marketing of the products and services of the company (Husain, Ghufran and Chaubey, 2016). Another marketing and advertising benefit of social media is creative digital marketing, a marketing technique that of the company for publicizing the products through digital technology. There are various digital technologies such as internet, mobile phones, etc. which helps the companies in generating revenues and participate in economic development (Lazaroiu, 2010). Next key benefit of social media in context w ith marketing is to retain the customers through 24*7 online support, taking feedbacks from customers, and marketing of their brand through positive reviews on various social platforms. Thus, social media has vast benefits in respect with economy, increased advertising and extended marketing of the organisation and its product and services (Tiago and Verssimo, 2014). Second important aspect in which the benefits of social media can be analysed is helping the people in earning money. Social media is considered as a source of generating money through various social networks and tools. There are people who are handicapped or are physically un-fit or disable who cannot have much exertion for their livelihood. To those people, social media gives an opportunity to earn without any much physical movement; it becomes their source of earning. For example, people can make their website or have their business accounts on several social networks from where they can purchase and sell (Gilfoil, 2012). This results in social media appearing as an income generation source. Another benefit of social media in earning money is that there are several young people who are running a good business and earning high amount by the means of social media channels irrespective of their age, geographical location, experience, etc. Thus, social media is successfully running th e livelihood of thousands of people just by considering social media a channel for business and expending it without any such barricades that are found in the physical business channels (Tsimonis and Dimitriadis, 2014). The third key area which is served by social media advantages is the education sector. There are still numerous regions that are not much developed and do not have technological and infrastructure facilities by which the children can have a better education. But with the effort and participation of social media in human lives, the scenario has completely changes as now the education is offered via social media channels and social networks which are also free of cost. With the help of social media, the children can study, achieve relevant study material and can have learning by the means of video conferencing (Tess, 2013). Social media also offers number of opportunities to connect with the international lecturers and also develops an effective flow of communication between the students and the teachers. This assists the students in fetching meaning information and study material which can help them in building their career. On the education sector, social media also helps in offering good job opportunities to the students with the help of digital media that enables universities and organisations to select some of the best students as their future employees (Dron and Anderson, 2014). The next segment who is reaping the benefits of social media is the female members of the global world. Still in several regions of the societies, women are not allowed to perform commercial and business activities because of the old traditions and customs. This restricts the women development and growth of female members of the society. Thus, to eradicate such issue and to improve the lives of women, social media plays a significant role. One of the benefit is to increase the social circle and have social network which is easily not possible for women as it is analysed that when females have started using social media platforms such as Facebook, WhatsApp, etc. they are tend to perform their own online business and started earning which makes them independent and to have an access to a more better life (Leftheriotis and Giannakos, 2014). Another key benefit for women is that there are several talents and capabilities possess by the women across the world but due to unavailability of financial and family support, they do not tend to grow their capability in a form of business. But social media helps such women in starting a new phase of their lives by giving them a platform to show their talent such as e-commerce activities related to arts, decorations, bakery business, boutique, fashion, etc. All such are the fields where women have gained huge recognition by initiating business through social media channels (Benson, Morgan and Filippaios, 2014). Social media is the most recognized recruitment tool for both domestic as well as international organisations. The companies have started recruiting people on the basis of their profiles made on several social business sites such as LinkedIn, Monster.com, etc. (Utz, 2016). These are the sites that help in developing the employment sector by offering suitable jobs to thousands of individuals. Another employment benefit of social media for both the organisation as well as for the individuals is that there is an access to a number of choices to select the candidates or the companies. It is not restricted by geographical borders. It is one of the vital sources of generating employment opportunities in present time. With the help of these social media sites and social networking platforms, individuals can apply for jobs in other companies but can also work for them too as a great employment opportunity (Schaupp and Blanger, 2013). There is an extensive need to effectively manage the overa ll activities and operations of these social media sites and thus they require qualified individuals. This results in increased availability of jobs and thus, a big threat of unemployment has started resolving with the initiative of social media in the world. Social media offers extensive advantages and benefits to several other segments too as well as play a significant role in developing those segments. It comprises of development of the small businesses, getting financial support, increasing awareness, enhancing brand visibility and hundreds of other benefits (Markova and Petkovska-Mircevska, 2013). But on the same time there is literature that focuses upon the negative side too which is related with the overuse of the social media or wrong use of these channels such as for terrorist activities, for advertising fake news or stories, etc. Thus, it is evident from the discussion made above that social media is not only a channel but also a factor for improving and recuperating several aspects of the society which otherwise remained unexploited. Social media gives those aspects of the society, an opportunity to grow and develop and reap the benefits from the global world as much as possible (Malthouse, et al., 2013). Conclusion From the insights gained from the paper, it can be concluded that social media and its significance is rising on a continuous basis. People are not taking use of social media just for interaction or social networking but also for numerous vital purposes that includes expansion of the business, e-commerce activities, effective marketing and advertising through digital marketing, global visibility of the brand, women empowerment, eradicating the issue of unemployment from the world by offering employment opportunities, earning income, buying and selling and several other activities. It can be stated that involvement of social media in the human lives is up surging with an increasing arte and this is fetching their attention to involve in all such activities. Therefore, individuals, business organisations and other institutes must take use of social media and its benefits but also considering the few negative sides associated with the aspect too such as breaching of security, developmen t of rumours, support to terrorism, etc. So that only positive outcomes can be realized of taking use of social media. 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